Landing on the Moon Speech

Landing on the Moon Speech- Neil Armstrong

I’m going to step off the land now

its one small step for man

one giant leap for man kind

well the uh

surface is fine and powdery

i can pick it up loosely with my toe

id does adhere to be fine layers

like uh powdered charcoal

to the uh sole and the sides of my boots

I only go in uh

a fraction of an inch

maybe an 1/8th of an inch

the footprint of my uh

from the treads in the fine sandy particles

hey this is houston were copying

Balance is needed in everyday life. Regardless of design, we all use it. For design, balance anchors and activates the elements in the space. Contrast can create balance. Things do not need to be symmetrical in order to be balanced. Rhythm is a strong repeated pattern. The two work together to create stability. Asymmetrical designs are generally more active than symmetrical ones. Repetition is important because beauty can arise from the mix. Repetition of emoluments can create rhythm in design. Scale is important because how things look on screen is often quite different than how it looks printed out. Scale is relative to the things around it. Motion is a kind of change that can be implied or literal. 

Who is speaking? Neil Armstrong

Why was/is the speech important to society? This is the first time we landed on the moon. It is important because it shows an advance in technology for our society. 

Why do you feel in is important or interesting? I think it is interesting and important because how many speeches are given in space?

What is the emotion, mood, tone, personality, feeling of the speech? its nervous at first but then exciting

What is intonation, emphasis, what is loud, stressed, or soft. Where are there pauses… lots of pauses because they are going back and front. emphasized is “one small step for man, one giant leap for man kind”. things that Neil are saying are mostly important because he is the one in space, while the Houston crew is just prompting the questions 

What do you FEEL should be loud or soft, long pause or rushed? i feel the descriptions of the moon should be loud, the questions can be soft because they aren’t as important as the responses, long should be the quote “one small step for man, one giant leap for man kind”. rushed should be the beginning because it is a bit repetitive. 

Is there a call to action? When listening to it what are key/emphasized words? There is not really a call to action. This speech is a bit different because only a few lines were rehearsed, not all of it is a speech but a conversation instead. 

How does it make you feel? excited 

How do imagine that the audience felt? very happy that he survived

Could there be another interpretation of the speech? not really it is pretty straight forward. Although, some people do believe that it was fake and staged. 

Write/find a short bio, of the person giving the speech.

 Neil A. Armstrong, the first man to walk on the moon, was born in Wapakoneta, Ohio,

on August 5, 1930. He began his NASA career in Ohio.

Armstrong transferred to astronaut status in 1962. He was assigned as command pilot for the Gemini 8 mission. Gemini 8 was launched on March 16, 1966, and Armstrong performed the first successful docking of two vehicles in space.

As spacecraft commander for Apollo 11, the first manned lunar landing mission, Armstrong gained the distinction of being the first man to land a craft on the moon and first to step on its surface.

He received a Bachelor of Science Degree in Aeronautical Engineering from Purdue University and a Master of Science in Aerospace Engineering from the University of Southern California. He holds honorary doctorates from a number of universities.

Armstrong was decorated by 17 countries. He was the recipient of many special honors.

Armstrong passed away on Aug. 25, 2012 following complications resulting from cardiovascular procedures. He was 82.

Famous Designers

PAULA SCHER

was born October 6th in 1948 in Washington D.C. She is an American graphic designers, painter and art educator in design. She was the first female principal at Pentagram and joined in 1991. She studied at the Tyler School of Art, Elkins Park, Pennsylvania where she graduated in 1970 with a Bachelor of Fine Arts. In 1972 she was hired by CBS Records to the advertising and promotion department. She left after two years to go to Atlantic Records where she designed her first album covers as their art director. She returned later to CBS as their art director for covers. She created around 150 album covers a year for them. In 1982 she left Atlantic Records to work on her own. She started making her typefaces inspired by Russian constructivism. In 1984 she co-founded Koppel & Scher where identities, packaging, book jackets, and advertisements were produced. In 1991 because of the recession, she joined Pentagram where she has been since. 

ARMIN HOFMANN

was born June 29th, 1920. He is a Swiss graphic designer. His career began in 1947 when he taught at the Allgemeine Gewerbeschule Basel School of Art and Crafts when he was 26. He helped to develop Swiss Style graphic design. His teaching methods were considered unorthodox and broad based. He created books, exhibitions, stage sets, logotypes, symbols, typography, posters, sign systems, and environmental graphics. His work is recognized for its reliance on the fundamental elements of graphic form; point, line and shape. He is most well known for his posters which have been exhibited in galleries like MoMA. He wrote the Graphic Design Manual in 1965. 

STUDIO DUMBAR

is an international agency with a dutch heritage. They describe their work as “visual branding, online branding” which means they create every visible expression of a brand or organization on and off line. Design is at the heart of everything that they do. Their expertise are in strategy, communication, branding, and process-management. They look for the pure essence. Studio Dumbar attracts talented people from all around the world giving them an array of personalities and projects. Their home base is in Rotterdam in the Neverlands. They also have a liaison-office in Seoul, South Korea. An average team has 5 different nationalities and cultures. Their portfolio is diverse from business to government to culture to non-profit. Liza Enebeis is the Creative Director and Tom Dorresteijn is the CEO. This studio began in 1977 when Gert Dumbar founded it in The Hague. 

JOSEF MULLER BROCKMANN

grew up in Rapperswil, Switzerland. He attended the University of Zurich and Kunstgewerbeschule to study architecture, art, and design. He had an apprenticeship towards Walter Diggleman who was a designer and advertising consultant. In 1936, he opened his own Zurich studio which specialized in photography, graphics, and exhibition design.He was a leading practitioner and theorist of Swiss Style. He created a universal graphic express exploying a grid-based design exclusive of subjective feeling and extraneous illustration. He is known for the Musica viva poster that he created. He also co-founded New Graphic Design with H. Neuburg, R.P Lohse, and C. Vivarelli and was their co-editor from 1958-1965. This journal focused on Swiss Design and its publication for international readers. In the late 1950s he began a career as an art instructor. He taught, was a design consultants, and wrote several books on graphic design. 

HERBERT MATTER

was born in Switzerland in 1907 and died in 1984. He studied painting at the Ecole des Beaux Arts in Geneva and at the Academie Moderne in Paris. He established himself as a talented graphic designer with a series of advertisements for the Swiss National Tourist Office. The campaign, which showed his sense of collage and skillful typesetting, is regarded as one of the great examples of 20th century graphic design. He immigrated to the United States and worked for a bit as a photographer in the offices of Charles and Ray Eames. Florence and Hans Knoll convinced him to move to New York to develop the Knoll graphics program. So from 1946-1966 he served as the primary design consultant for all Knoll graphics. He did many things like photography, advertising, catalog, and logo design. He is most remembered for his advertisements. His Womb Chair Chimney Sweep ad ran in the New Yorker for 13 years. He left Knoll and continued to work as a graphic designer and teacher at Yale University. 

Summary of Pentagram’s Abbott Miller: “Branding Has Become Oppressive” 

Miller says that people get obsessed with logos when they should actually care more about how the actual logo is used. Each design should have a story behind it. The digital revolution has changed design since more people talk about it now and know what it is. Even business people now realize how important design is to the success of a company. He believes the best way to start a design project is to immerse yourself into it. Fully invest into the situation and understand it. He does believe that different projects require different thought processes. He enjoys talking through ideas and approaches with his team. Miller thinks that the presence of other people is needed for him to really think through things. The social aspect of design is important to him. Miller doesn’t believe that he has a specific aesthetic or style of design. The commonality between his projects is the thinking behind it. He is very into exhibitions because they surround you, but they are gone in a matter of months and you are only left with photos. Books to him, are very appealing because of their permanence. They allow graphic designers to really be involved in product design. Books are real, tangible and wanted. 

Pecha Kucha Issuu

Pecha Kucha Issuu

 Here is my presentation on Vanessa Beecroft.

http://issuu.com/sydneyaaranson/docs/pichu_kuchu?workerAddress=ec2-54-87-3-125.compute-1.amazonaws.com

What are the advantages of a multiple column grid? 

A multiple column grid is helpful because the designer can put multiple elements in the spread. The multiple column grid gives the designer a space to put everything that they need onto the spread. It also allows you to have easy hierarchy since the grids make placing things and seeing the size of the simple.  

How many characters is optimal for a line length? Words per line?

You should have about 50-60 characters per line. This means about 9-12 words. 

Why is the baseline grid used in design?

A baseline grid is used to help create hierarchy in a design. It also creates a common place to put your objects so that the document has unity.  

What are reasons to set type justified? ragged (unjustified)?

You should set type to be justified if you want a clean shape in your copy. You should use ragged type if you want the type to flow naturally. Both should be used according to the typeface and how the spacing will look when you do it. 

What is a typographic river?

A typographic river is when the spaces in the text align and create a blank space which line down the body of text. 

What does clothesline, hang-line or flow line mean?

A clothesline is the space where images, captions, or headers are placed. 

What is type color/texture mean?

Type color is the color of the text. Tighter bodies of text have a higher contrast compared to text bodies that are spread out and have a lower contrast. Type Texture is from the combination of different typefaces in one document.

How does x-height effect type color?

X-height is effected by type color because the larger the x-height, the more the colors stand out. This is because they are more legible. 

What are some ways to indicate a new paragraph. Are there any rules?

You can indicate a new paragraph by indenting, outdenting, double spacing, with colors, with a new typeface, or with size. Either indent or double space, not either.  

Important Designers

Fred Woodward was born in a small town in Mississippi in 1953. At Mississippi State University he first found others who were interested in art and design. In his third year he decided to become a designer. He worked as an art director in many places. His style became cleaner and more restrained. In 1987 he started working for Rolling Stone magazine where he would spend the next 14 years. He oversaw around 400 magazine issues while he worked there. He helped to bring Rolling Stone magazine back into being a well recognized magazine just when it was about to fizzle out. By the year 2009, he was nominated for 8 National Magazine Awards including General Excellence, Design, Photography, and Photo Portfolio. 

Gail Anderson is a New York based designer. She is also a writer and an educator. She works at Anderson Newton Design where her partner is named Joe Newton. In 2002-2010 she served as a Creative Director of Design at SpotCo which is a NYC advertising agency. It creates artwork for Broadway other theaters. During 1987-2002 she worked at Rolling Stone magazine where she was a designer, deputy art director, and senior art director. She also designed for The Boston Globe Sunday Magazine and Vintage books. She has received many awards from the Society of Public Designers, The Type Directors Club, The American Institute of Graphic Arts, The Art Directors Club, Graphis, Communication Arts, and Print. In addition, it has also been included in the permanent collections of the Cooper Hewitt Design Museum, the Library of Congress, and the Milton Glaser Design Archives at the School of Visual Arts. Anderson has been featured in magazines that include Computer Arts (UK), designNET (Korea),kAk (Russia), STEP Inside Design, and Graphic Design USA. She is the co-author of “The Typographic Universe” and many other books. She teaches in the School of Visual Arts MFA and won the 2008 Lifetime Achievement Medal from the AIGA.

Tibor Kalman was born in 1949 in Budapest, Hungary and died in 1999 in San Juan, Puerto Rico. He lived in Manhattan usually but wished to spend his last day in Puerto Rico after four years with non-Hodgkins lymphoma. He was a designer whose innovative ideas about art and society helped change the way a generation of designers and their clients viewed the world. He founded M&Co which was a revolutionary New York design firm that became a graphics resource to clients. It conceived and manufactured watches and clocks with quirky faces and rearranged numerals, products that helped start fashion. He was also the editor in chief of Colors magazine, an art director and a director of music videos and television commercials. He was considered the bad boy of graphic design. 

 

Alex Brodovitch was born in the Russian Empire in 1898 and then moved to Moscow during the Russo-Japanese War. When he was 16, he left his dream of going to the Imperial Art Academy to join the Russian army. He ran away often to escape school and join the fight. When him and his family were reunited after the army they moved to France. Alex then wanted to be a painter and painted houses to make money. In Paris he found himself becoming a designer and began sketching designs for textiles, china, and jewelry. He did layouts for an art journal and for an influential design magazine. There was no art director so he was able to influence the look of the magazine. He won first place for a poster in an artist competition where Picasso only received second place. He was later asked to head the  Pennsylvania Museum School of Industrial Art’s Advertising Design Department where him and his wife and son moved to. His task was not a small one. He was asked to bring American advertising design up to the level of Europe’s. He was an abstract teacher who toured his class around the city and asked them to graphically show what they saw. His students loved him. 

Neville Brody was born April 23rd in 1957 in London. He grew up learning fine art. He attended Hornsey College of Art. Brody then started a three year B.A course in graphics at the London College of Printing. His tutors disliked his experimental ways. He almost got thrown out of the college for putting a Queen’s head sideways on a postage stamp design. He worked as the Art Director for The Face magazine when it was first published. He also worked for magazines like City Limits, Lei, Per Lui, and Arena. The newspapers he worked for were The Guardian and The Observer. He works as a graphic designer with his business partner Fwa Richards who launched his own design practice in 1994 in London. There have since been studios opened in Paris, Berlin, and Barcelona. The company creates new visual identities for all different types of clients. He recently redesigned BBC in 2011 and created a new font for The Times. He also has recently launched a new look for a champagne brand. He also was one of the founding members of FontShop. 

David Carson was born in 1954 in Texas. He is a graphic designer, art director, and a surfer. He uses experimental typography and has been known for his innovative magazine design. He worked and contributed to design during the grunge typography era. In high school in Florida he was the class president for three years. For college he went to San Diego State University where he graduated in Sociology. He took a two weeks graphics course at the University of Arizona where he first learned about design. He also claimed the title for 9th best surfer in the world. Carson was immersed in the artistic and bohemian culture of South California which was where he started to experiment with Graphic Design. For a few months he attended the Oregon College of Commercial Art before he took an internship with Action Now magazine. After attending a three week workshop in graphic design in Switzerland, Hans-Rudolf Lutz became his influence. He was the art director for Transworld Skateboarding magazine and Transworld Snowboarding magazine. His first significant impact on the graphic design world was from Beach Culture. One of his articles on a blind surfer opened with a two-page completely black spread. He was considered innovative. After working at Ray Gun for a bit, he opened his own studio, David Carson Design, in New York City. He has worked for major brands like Pepsi, Toyota, American Airlines, Nike, and many more. He currently lives and works in New York City. Carson has won over 230 Awards for his design work.