Claude Garamond was a typographer in the 16th century. After his death, his types made their way to Christoph Plantin who used them for decades. Years after his death, Jean Jannon used typefaces that had some similar characteristics to Garamond designs. They disappeared for around 200 years, but were luckily rediscovered in the French national printing office where people thought that Garamond created them. This sparked the modern revivals of Garamond type. It is considered to be one of the most readable serif typefaces for print. The ITC Garamond has an inflated x-height. Each version of Garamond reflects its own time era. Garamond is a family with optical sizes. I would describe this font as classic, simple, and readable.

Serifa was designed by Adrian Frutiger. This was in 1966 for the Bauer factory. This font is based on Frutiger’s earlier sans serif design like Univers. Since thick square unbracketed serifs were added to this font, it is considered slab serif. Sometimes slab serif type fonts are blocky and hard to read in a text. However, Serifa was designed to be highly readable for print. This font is considered serif, slab serif, and egyptian. It was released in 1966 in Switzerland. I would describe this as smooth, flowing, and readable. 

Platlet was designed by Conor Mangat in 1993. This font was inspired by California license plates. The "m" and "w" cleverly have a shortened middle stem. The "i" and "l” fill have a large curved lead-out stroke.   I would describe this font as thin, technical, and unique. 

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