Phase Two gave us a new set of guidelines. The size had to be 7x10 inches, 5 column grid, All type had to lock up into the upper left or bottom left corner, we could use any two weights or styles of Univers, any three type sizes, and had to keep our text horizontal. 

Alive Designers

Erik Spiekermann was born in 1947 and is a German typographer. He ran a letterpress printing press in the basement of his house. Him and two other partners cofounded MetaDesign which is an international design consultancy that deals with branding. Spiekermann and his wife created FontShop, which was the first mail-order distributor for digital fonts. He has also designed many typefaces. 

Matthew Carter was born in 1937 and is an English typographer. He is famous for designing fonts like Verdana and Georgia. Along with the rest of the design world, he witnessed the change from physical metal type to digital type. A logo that he created in 1962 for a British magazine called “Private Eye” is still used today. Carter cofounded Bitstream which was one of the first digital type foundries. 

Stefan Sagmeister was born in 1962 and is an Austrian typographer. He has designed for the Rolling Stones, HBO, the Geggenheim Museum, and Time Warner. Around every seven years he takes a year long break where he does not take work from clients. He dedicates 25% of his work to the art world, 25% to the scientific community, 25% to social causes, and the remaining 25% to the music industry. He has work shown in Zurich, Vienna, New York, Berlin, Japan, Osaka, Prague, Cologne, and Seoul. Sagmeister teaches in the School of Visual Arts’ graduate department in New York.

Dead Designers

Piet Zwart was a Dutch designer. He was born in 1885 in North Holland. He actually was taught how to be an architect but sparked an interest in graphic design when he was 36. Since he had this architectural background, his design was very functional. He began to play around with typography. He felt that the 20th century’s need for typography because a cultural force that he felt obligated to contribute to. His work includes primary colors, geometrical shapes, and repeated patterns.

Paul Rand was born in New York in 1914. He used a Swiss style. He was a graphic design professor at Yale University. Since his father did not think art could provide a sufficient living, Rand was very much self taught. He designed many corporate identities that are still used today for IBM, ABC, Cummins Engine, and UPS. Rand was taught at Parsons The New School for Design and the Art Students League of New York.

Max Bill was born in Winterthur in 1908. He studied at the Bauhaus in Dessau from 1927-1929. After, he moved to Zurich. His first big work was his own house and studio which he built thee. His work was considered progressive. He designed many public sculptures in Europe and has exhibitions in many galleries and museums. Not only was he a designer but he was elected to the Zurich municipal council in 1961.